Opposing Forces in Heart of Darkness Essay -- Heart Darkness essays

Opposing Forces in Heart of Darkness      Ã‚  Ã‚  Ã‚  Ã‚   In Heart of Darkness, Joseph Conrad sets up the opposing forces of black and white in order to convey the theme that every man has his own heart of darkness that is simply masked by the superficial light of civilization. The novella focuses primarily on Charlie Marlow's journey into the African Congo, but simultaneously deals with many underlying themes. Marlow understood the basic premises of imperialism, but was unprepared for the world he encountered while in the wilderness. The world of the African jungle does not abide by the same laws with which Marlow had been raised in civilized Europe. There is an inherent savagery in the jungle that Marlow had not previously encountered and therefore for which he was unprepared. This is first apparent when Marlow encounters the shaded death grove early on in his journeys. Marlow witnesses the natives suffering immensely for what seemed to be nothing - their work seemed for naught - but he does not speak up or stop his trek. This is also the first time that the reader gets a glimpse of the underlying oppositions within the text. Marlow glances at one of the dying natives, one with a piece of white European yarn tied around his neck. In the area that is the O... ...Jan. 1996). Online Internet. 3 October 1998. Available: http://www.lawrence.edu/~johnson/heart. Conrad, Joseph. Heart of Darkness. Ed. Robert Kimbrough. 17th ed. New York: Norton, 1988. Levenson, Michael. "The Value of Facts in the Heart of Darkness." Nineteenth-Century Fiction 40 (1985):351-80. Rosmarin, Adena. "Darkening the Reader: Reader Response Criticism and Heart of Darkness." Joseph Conrad Heart of Darkness: A Case Study in Contemporary Criticism. Ed. Ross C. Murfin. New York: St. Martin's, 1989. Watt, Ian. Conrad in the Nineteenth Century. San Diego: U. of California P, 1979. 168-200, 249-53.   

Promotional Mix: Public Relations Campaign

ObjectiveTo stimulate PB awareness by participating with Make a Wish Foundation by donating a portion of sales from the PB holiday accessories line. Budget The PB holiday (value) line donations for the Make a Wish Foundation will be supported by a budget of $500,000 in the month of November and December from the total allotted $5 million per month marketing budget. Estimated costs are minimal as they will be included in a small card mailer each month and as an online pop-up with the web promotion.Message strategyTo promote donations and funding for the Make a Wish Foundation and raise local and national awareness for PB to support community engagement. The Make a Wish Foundation grants the wishes of children with life-threatening illnesses. It is Pottery Barn’s hope to raise $500,000 for the organization in 2013 through companywide involvement in donations from staff, customers and sales of the holiday line. Media planThe Sales reports will be reviewed weekly to ensure the tar get of $500,000 is progressing as hoped. The purpose is aid the Make a Wish Foundation and to widen the reach of PB to its consumers by adding a personal level to the organization. Offering employees a monthly payroll deduction with matching incentive from the organization, a 10% proceed from the holiday line sales, and customer donations the entire PB family will have the opportunity to give back to their community this holiday season. The web banner promotion running on the Frontgate, Better Homes and Gardens will accompany a Make a Wish/ PB cobranded pop-up allowing shoppers to donate immediately and at the time of check out.The Make a Wish Foundation ad will run the same timespan as the holiday line, November 1st through December 24th, purchases over $50Â  will still featuring the free gift offer. User profile information on social networking sites will be utilized to target and align with the PB consumer profile. The value promotion will be reviewed weekly and broken down into daily sales for each product in the value line, financial contributions will be tracked to total sales from the holiday (value) line. Donation goals will be set in place each week by location and by sales staff member, including web traffic.Additional commissions will be paid to associates, including designers that cross sell holiday product in their design sessions that meet and exceed their sales goals directly related to the holiday (value) line. It will be important to track leads from each online source using tracking software, Facebook ad audience profiles, following pay per click metadata, print ads, etc. to review electronic profiles of consumers online. Integrating PB rewards using the consumers email at checkout and providing electronic receipts will also allow further access to better defining successful community campaigns in the future.

The Scopes Monkey Trial Trial of the 20th Century Essay

â€Å"This one fact you must understand if you are to grasp the importance of the trial: the ignorance and bigotry against which Darrow and his associates struggled was too real, too armored in widespread public opinion to make the conflict waged in that Dayton court room anything less than high drama. Never, even in its most humorous moments and, fortunately, such moments were many, never was there an element of farce. The convictions involved were too deep-rooted, too passionately held.† – Marcet Haldeman- Julius America in search of normalcy after World War I, caused an increase of fundamentalists in rural United States, looking for stability in faith. The Christian Right Mobilization, formed during this time, moved to influence†¦show more content†¦Even though he had only used the state required textbook, Civic Biology, which had a chapter of Evolution in it, he was indicted and was to be taken to court. This event sparked an uproar, which led to what has widely been called â€Å"the trial of the 20th century.† The day was July 10, 1925. Hundreds of people flooded Dayton, Tennessee to witness the case. One hundred and fifty reporters came to report on the proceedings and WGN radio of Chicago prepared to broadcast coverage of the trial on the first national radio hookup. These crowds did not come just to see whether Scopes was guilty or not, yet they came to watch the clash of the two greatest orators of their time, William Jennings Bryan for the prosecution, and Clarence Darrow for the defense. William Jennings Bryan was a Congressman from Nebraska, three-time presidential candidate (1896, 1900, and 1908), and a conservative fundamentalist, while Darrow was the polar opposite. Clarence Darrow, a famous defense attorney, liberal and established agnostic, who joined the case solely to go up against Bryan and the religious fanaticism he represented. This trial was not just a trial however it was a â€Å"showdown† between modernists and traditionalists. The trial ran for 8 days, from July 10th –July 21st 1925 (two weekends). The prosecution team called for four witnesses. Howard Morgan and Harry Shelton, whom were present when Scopes had broken the law, and Walter White, the Rhea County superintendent of schools and FrankShow MoreRelated Evolution in the School System Essay1664 Words   |  7 Pagesin the School System The debate over the teaching of evolution in schools has been an ongoing issue. It first came to the public’s attention in 1925 during the legendary trial Scopes v. State of Tennessee., also known as the Scope’s Monkey Trial. During that time, a young science teacher from Tennessee was on trial for teaching evolution in his classroom despite the state’s constitution stating that only creationism be taught. After much debate and deliberation, the United States Supreme